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Saturday, March 08, 2008

QuickHit: What is Microsoft known for?

Guy Kawasaki interviewing Microsoft's CEO Steve Ballmer at Mix 08:

“My kids don't know about the OS wars and anti-trust. They think of Microsoft as this cool company who makes XBox and Halo.”

Wham! There are people out there who know MS mainly through the XBox. And someone who “meets” Microsoft through Office and someone who meets Microsoft through XBox think of Microsoft entirely differently. It seems obvious but it had never hit me before.

The full video: http://visitmix.com/blogs/News/Watch-Steve-Ballmer-and-Guy-Kawasaki-Live/